By Sylwia Paterson, Business Manager, Genoa Black
In preparation for the All-Energy conference, I found myself reflecting on what makes conversations truly meaningful, not only professionally, but in life. Whether it’s making small talk at a party or meeting new people in a business setting, the essence of human connection remains the same. Yet, the way we start conversations often falls flat.
We’ve all been asked questions such as “How are you?”, “What’s new?” or “How have you been?” They’re well-intentioned but seldom spark anything meaningful. Straight away, we sense that they are superficial and lack any real, deeper intention. I recently listened to a podcast that challenged this norm, suggesting we should instead ask: “What are you excited about?” or “What’s bringing you joy lately?” These open-ended, emotionally engaging questions invite people to share real stories and enthusiasm, instantly fostering connection.
With that in mind, I wanted to bring a new approach to this year’s conference to facilitate better, more intentional conversations. My aim wasn’t to pitch or sell, but to connect. Certainly, the most rewarding conversations I had were relaxed, spontaneous, and driven by genuine curiosity.
So how do we move from small talk to meaningful connection?
I believe it begins with a mindset shift: from “What can I get out of this?” to “Who is this person, and what matters to them?” This involves asking questions not about what someone does, but why they do it. It might entail noticing their branding or their stand and starting with curiosity: “What inspired this?”, “What’s been the most exciting part of your journey lately?”
In practice, this also means listening, truly listening, and resisting the urge to mirror or just agree. A memorable conversation has character. As The School of Life puts it in the article “How to Be a Good Guest”, don’t just reflect the other person like a mirror. Offer your own perspective with empathy and candour. Honesty and a bit of vulnerability go a long way, even in professional settings.
Before attending, I must admit I was nervous. Networking has never come naturally to me. I’m more comfortable in one-on-one conversations, where the pressure to “perform” disappears. But I reminded myself that people connect with people, not companies. And when you let go of the agenda, focus on the individual, and bring a little of your true self to the table, that’s when the magic happens.
So next time you walk into a room full of strangers, try asking: “What’s been the highlight of your week?” or “What’s something you’re working on that you’re really proud of?” And then just listen.
