"Genoa Black has taken Alba Power to new heights of global industry profile and credibility."
Terry Alderton, Managing Director, Alba Power
Focused on customer acquisition, retention, and growth.
We specialise in providing expert marketing strategy and outsourced marketing services that cut through complexity and deliver results.
Our approach is built on data-driven marketing strategies, ensuring every decision is backed by insights. We create and execute digital marketing solutions that enhance online presence, produce compelling content marketing that engages audiences, and develop PR and communication strategies that amplify brand voices. Our team also manages end-to-end campaign execution, ensuring strategic alignment with business goals and measurable success.
Marketing Strategy
Our strategic marketing services align your business objectives with a targeted marketing plan designed to engage your audience and drive impactful results.
- Brand awareness
- Customer acquisition
- Customer growth
- Product launch
- Employee engagement
Marketing Activation
Our team of marketing specialists have a wealth of experience across the marketing mix and will activate your marketing strategy with rigour, passion and a deep understanding of the results required.
- Content development
- Social Media management
- Website
- PR
- Events
- Sponsorship
- Awards
- Measurement
Retained Marketing Services
Our retained marketing services provide long-term strategic support, acting as an extension of your team to ensure consistent, flexible, and results-driven marketing aligned with your growth.
- Strategic oversight and planning
- Content creation and copywriting
- Digital management and optimisation
- Campaign development and execution
- Real-time performance tracking and adjustments
