Delivering athlete‑level performance support at scale

Athlete Focused is a franchise business delivering elite-level, holistic performance support to athletes, schools, teams and professionals. Operating across the UK and Abu Dhabi, their expertise spans strength & conditioning, sports science, psychology, nutrition and educations to help people perform better and thrive in all areas of life.

The requirement

Athlete Focused had bold ambitions to scale both its performance services and its franchise network. To get there, it needed a sharper, more strategically led brand and marketing approach. Its website was also holding it back, unable to properly showcase its offer or support a growing, multi-franchise model.

Our approach

Genoa Black worked closely with Athlete Focused to develop a brand and marketing strategy to support its growth ambitions. We also supported with the development of the new Athlete Focused website, an elevated platform for the brand to deliver its key messages, reach target audiences and drive revenue through online sales. Genoa Black has also taken on the role of Athlete Focused’s marketing partner to activate the brand and marketing strategy, delivering social media management, content development, campaign planning, paid social, email and design services.

The result

Sales and marketing are now working in sync, supported by a consistent, high-quality brand presence across every channel. Video has become a standout part of the content mix, helping showcase expertise and build stronger audience connection.

The internal team is fully engaged, regularly contributing content and amplifying activity through their own platforms. Since launch, the refreshed brand and website have created real momentum, strengthening lead generation and driving continued business growth.