Creating a brand for your trusted partner in menopause wellness

Requirement 

Bloom Health is a health technology company focused on supporting people through life’s health journeys. 

The challenge was twofold. Firstly, to define and articulate the Bloom Health parent brand and its long-term role as a health technology platform. Secondly, to define Menopause Companion, Bloom Health’s first product. 

Approach 

We delivered this through a structured multi-stage approach: 

1. Brand Strategy and Positioning

We worked closely with the leadership team and defined Bloom Health’s positioning as a health technology company focused on creating intelligent health companions that help individuals navigate major life and health events.  

We also defined their flagship product, the Menopause Companion. Designed for workplaces, the Menopause Companion empowers employers to support their staff through giving them access to a personalised menopause care plan, that covers all stages of the menopause, from Perimenopause through to Post-Menopause. 

2. Messaging Framework

We then developed key messaging for both Bloom Health and the Menopause Companion. This included creating a voice and tone. 

3. Brand Identity Development

We then created a visual identity for Bloom Health and its products, that would drive engagement and balance clinical credibility with warmth, empathy and accessibility. 

This included development of logos, colour architecture, typography, iconography and the creation of an illustrated Bloom Health world. 

4. Go-to-Market Support

Finally, we developed marketing materials. This included creation of a Pilot Partner Deck and One-Page Sales Sheet designed to support early-stage customer acquisition / pilot programme conversations.