Falls, Orry Shand
The newest fine dining experience in Scotland
Falls
The Requirement
We were asked to design the identity for Scotland’s newest fine dining restaurant based in Banchory by the Falls of Feugh. With Chef Orry Shand at the helm, the team wanted an identity that was both elegant and contemporary and ‘spoke’ of the place.
Our Approach
The powerful flow of the Falls of Feugh became the central inspiration for the identity system. We developed an “F” marque based on the idea that a single drop, multiplied repeatedly, becomes a moving body of water.
Combined with refined typography, the symbol establishes a confident and sophisticated visual identity that positions Falls as a standout culinary destination within the region.
”Genoa Black designed an exquisite logo that sums up our idea behind Falls. Refined yet human, it perfectly reflects the place and the ethos behind our cooking.”
Chef Orry Shand