Client Overview
Glasgow Film Theatre (GFT) is a cornerstone of Scotland’s independent cinema scene and organiser of the annual Glasgow Film Festival.
The Requirement
GFT sought to explore the potential of creating a marketplace alongside its annual Film Festival – a commercial platform where films could be bought, sold and new creative partnerships formed. This venture would position GFT as a global destination for filmmakers, investors, and distributors.
Our Approach
Genoa Black delivered a strategic scoping project, combining primary and secondary research to create an evidence base for the new marketplace. The final report included:
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