Building visibility for Scotland’s existing building specialists

Intro 

GLM is a multi-disciplinary practice of chartered surveyors, architects and project managers, specialising in existing buildings for private and commercial clients.  

Genoa Black first worked with GLM to develop its brand positioning, messaging and visual identity, before delivering a new website that launched the refreshed identity across private and commercial markets. 

 The requirement 

Following this initial brand and website project, GLM required ongoing marketing strategy and delivery support to build visibility, strengthen engagement with key introducers and support future business growth. 

As the practice entered its 30th year, there was also an opportunity to use this milestone to reinforce GLM’s position as existing building specialists and showcase the expertise behind its long-standing reputation. 

Our approach 

Genoa Black developed a 2026 marketing strategy that connected GLM’s commercial objectives with a clear programme of brand, content, channel and partnership activity. 

In Q2, this was brought to life through the campaign theme “30 Years of Reimagining Existing Buildings”. Rather than treating the milestone as a simple anniversary message, the campaign used it as a platform to demonstrate GLM’s experience, credibility and future ambition. 

Activity included bespoke campaign messaging, social media content, anniversary graphics and animation, newsletter content, event-led communications and profile-building activity for the wider GLM team.  

Alongside this, Genoa Black continued to support GLM with strategic marketing guidance, content creation, copywriting, design direction, social media planning, partnership activity and sales enablement. 

Through this work, GLM has been able to build on its refreshed brand positioning with consistent, purposeful marketing activity- communicating its 30-year story in a way that feels relevant, credible and commercially useful. This has strengthened GLM’s position as a trusted partner for clients looking to protect, adapt and reimagine existing buildings.