Supporting the growth journey of a leading UK manufacturer

Gray & Adams is the UK market leader in the production of temperature-controlled distribution solutions.

The requirement

Gray & Adams has grown considerably since its inception and the business is in a fortunate position of being a market leader, with a reputation that is miles ahead of competitors. Continued growth for G&A means remaining a strong, stable, and reliable business through challenging economic times and global factors affecting the supply chain.

Our approach

Our businesses have worked in partnership to plan design and deliver a strategy for Gray & Adams that cemented their position as market leader and a champion for innovation.

As a full-service, retained marketing partner, Genoa Black created and manages the ongoing implementation of a multi-channel marketing strategy that bolsters their position as the market leader of temperature-controlled vehicle manufacturing in the UK. Putting innovation, quality and people at the forefront, our mission is to ensure Gray & Adams stays front of mind across the logistics industry and that their reputation for unbridled quality, innovation and being an employer of choice is managed consistently across all platforms.

A multi-disciplined team works with Gray & Adams to activate and measure the marketing strategy through a range of activities such as strategic direction, content creation, graphic design, motion design, public relations, events management, and internal comms. Genoa Black has worked with as a full service, strategic marketing partner for Gray & Adams since 2016.