Kinoro is an ambitious start-up in the pre-school Ed Tech space.
The Requirement
Kinoro asked Genoa Black to establish a name, brand essence, brand identity, and pre-launch phase brand asset so the company could confidently present itself to investment partners.
Our Approach
We collaborated with the founder to deliver a brand sprint which was designed to establish key themes and a brand essence that established Kinoro as a force for change delivering a new gold standard in pre-school education.
Our Work
We designed a simple lowercase wordmark with the strapline “through the eyes of children”. This was supported by key messaging and a visual language that has given the founder the confidence to attract funding and push ahead with the project.
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