My Name’5 Doddie, Edinburgh
Strategic clarity to scale impact and align a mission‑driven organisation
My Name'5 Doddie
In just a few years, the My Name’5 Doddie Foundation (MNDF) has achieved what many charities take decades to build – a powerful movement that has united communities,funded progress and reshaped a national conversation.
It has become one of Scotland’s most trusted and recognisable charities and is making an impact accelerating MND research.
Having achieved significant success as a start-up charity, MNDF engaged us to support the development of a business plan to guide its next phase of growth, where its target was scaling its success.
Requirement
The objective was to create a clear, mission aligned plan that would define the organisation’s scale up and align its various stakeholders on a set of priorities.
Approach
We delivered this through a structured three-stage approach:
- Health Check
We assessed MNDF’s current position through a workshop with the senior leadership team and 1-1 interviews with board members, to establish a clear baseline to plan from. - Growth Planning
We then worked with the leadership team to define MNDF’s scale up, through workshopping strategic priorities and objectives for the next five years. - Business Plan and Financial Model
We then developed a 5-year business plan and supporting financial model, translating the defined ambition into a clear roadmap for growth.
”“We’ve grown from a small start up led by Doddie into one of Scotland’s most recognisable and trusted voices in the fight against MND – raising awareness, fundraising millions,accelerating research and giving families hope.
Working with Genoa Black gave us real clarity on where we are going next. The process provided us with a clear plan for ensuring the foundation we’ve built can not only sustain itssuccess but scale it across the next five years and move us closer to our vision: a world free of MND.”
Nicola Roseman, CEO, My Name’5 Doddie Foundation
