Client Overview

Northern Light Microscopy is developing a revolutionary compact microscope designed to disrupt and democratise access to high-quality microscopy.

The Requirement

Ahead of a major product launch, Northern Light required strategic support in clearly defining and communicating the value of its new solution – a compact, powerful microscope set to transform usage across research, education, and commercial sectors.

Genoa Black worked closely with the team to build the foundations for a successful launch

Our Approach

Through a series of strategic workshops, Genoa Black worked closely with the team to build the foundations for a successful launch. This included:

• Defining the value proposition: clearly articulating the unique benefits and competitive advantage of the product
• Naming strategy: developing a name aligned with brand values and audience perception
• Messaging development: shaping core messages that resonate with target audiences
• Visual identity: designing an impactful visual system to support recognition and trust in the marketplace

The result was a coherent and compelling market-facing identity that positioned Northern Light Microscopy for a successful product introduction and long-term commercial success.

Genoa Black’s involvement in the Glasgow Business Growth Framework has enabled us to help ambitious organisations unlock new opportunities and grow.

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