Delivering the growth of a multi-national robotics company

PWR is a global leader in automated robotic packaging solutions for the food industry. 

The requirement 

As PWR’s business and global ambitions grew, the company required a multidisciplinary partner capable of providing strategic guidance alongside ongoing marketing and creative delivery. 

Rather than appointing multiple specialist suppliers or expanding every capability in-house, PWR needed an integrated team that could work closely with its leadership, sales and marketing teams to provide outsourced expertise, advice and activation across the business. 

 Our approach 

Our long relationship with PWR began with the development of a new brand strategy to support its vision of becoming the first-choice supplier of automated robotic food packaging solutions globally. 

 Following comprehensive customer, market and employee research, we developed a clear positioning centred on PWR’s superior technology and collaborative approach. This was brought to life through a new visual identity and messaging framework, creating a stronger and more consistent foundation for the brand. 

Since then, our relationship has developed into a long-term, full-service retainer spanning Genoa Black’s strategy, marketing and creative teams. Acting as an extension of PWR’s internal teams, we provide ongoing support across: 

• Business planning and growth strategy
• Brand positioning and messaging
• Full-service marketing strategy and activation
• Employer brand development
• Company values and culture development and roll out
• Customer surveys and market research
• Employee research and engagement
• Internal communications and branding
• Website build and ongoing management
• Paid advertising
• Social media management
• Creative campaigns and design
• Event and exhibition support
• PR
• SEO

Our business strategy team has also supported PWR in defining its long-term growth plan, including the steps required to expand beyond Central Europe into North America. 

By bringing strategic thinking, marketing expertise and creative delivery together within one integrated partnership, we help PWR turn ambitious plans into focused, consistent activity across the organisation.