Client Overview

Raven Controls provides real-time incident management software, enhancing situational awareness for major events and venues worldwide. Trusted by global arenas and stadiums, Raven Controls ensure events remain secure and well-coordinated.

The Requirement

Raven Controls aimed to expand its footprint in the North American major arena market and required a dedicated marketing strategy to support both customer acquisition and increased engagement with existing clients.

Our Approach

We conducted in-depth research and hosted strategic workshops with Raven’s leadership team to immerse ourselves in their business and understand the nuances of their North American market. The result was a comprehensive marketing strategy tailored to North American prospects and customers, focusing on:

• Customer segmentation
• Messaging and brand adaptation
• Marketing channels and tactics

“As a startup tech company growing into North America, we worked with Genoa Black to create our marketing strategy.

The approach the team took to understand our business and target market was excellent. The process of developing the strategy was not only insightful but also very enjoyable providing us with great clarity in our approach.

The output of the work provided us with a tangible and actionable marketing strategy enabling Raven to concentrate on the implementation to further enhance our visibility and market entry into North America.

I would be happy to recommend Genoa Black in developing a marketing strategy.”

Ian Kerr CEO, Raven Controls