Raven Controls, Glasgow
Designing a marketing strategy to support breaking into the North American major arena market
Raven Controls
Raven Controls is trusted by major venues globally to keep their events secure. Their software provides real-time situational awareness that enhances event incident protection.
The requirement
Raven wanted to further penetrate the North American major arena market and required a marketing strategy to support the acquisition of customers and growth in spend from existing customers.
Our approach
After extensive research and workshops with the Raven Controls team, a new marketing strategy for the North American market was developed. Inclusive of approaches for driving new business with new and current customers, the plan gave the team a comprehensive approach to marketing in North America.
”“As a startup tech company growing into North America, we worked with Genoa Black to create our marketing strategy.
The approach the team took to understand our business and target market was excellent. The process of developing the strategy was not only insightful but also very enjoyable providing us with great clarity in our approach.
The output of the work provided us with a tangible and actionable marketing strategy enabling Raven to concentrate on the implementation to further enhance our visibility and market entry into North America.
I would be happy to recommend Genoa Black in developing a marketing strategy.”
Ian KerrCEO, Raven Controls
