Brand design consultancy
We have an in-house team of brand strategists, graphic designers and motion designers who know how to create your brand impact.
Brand thinking that moves you forward.
From discovering your brand essence to delivering brand design assets across all touchpoints, our team of brand savvy, crazy creative designers have all aspects of your brand journey covered.
Explore our creativity
Our brand design consultancy services
Brand consultancy
We are your brand's strategic masterminds. Our team craft captivating brand strategies and then design the messaging and visuals that will bring them to life.
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With a knack for decoding and understanding consumer quirks, our team craft brand strategies that will position your business for success - we deliver game-changing brand blueprints that drive customer engagement.
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We will design visual identities that paint vivid pictures, which capture the essence of who you want to be and what you want to stand for. We are visual storytellers.
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We will craft your brand messaging. But it's not just about catchy phrases and clever puns (though we're pretty good at those too). Our messaging is strategic. It is laser-focused on communicating your brand's value proposition and forging meaningful connections with your audience.
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Establishing unique and impactful naming is paramount in building brand resonance. Our team can help you find a name that works for you.
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Metrics are essential for assessing the effectiveness of your brand initiatives. We develop customised measurement frameworks to track key performance indicators (KPIs) and provide actionable insights for continuous improvement.
Brand consultancy > Case study
Designing the brand for a world leading robotics business.
"Genoa Black made a complex process feel easy. We have received excellent customer feedback on our new, modern and dynamic branding, and it is already having a positive impact on our business development. Top marks to the GB team.”
Peter Mellon, Managing Director
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Client: PWR works with food producers to create automated packaging solutions, which improve the performance of their business.
Challenge: The business needed to reinvigorate its market position in line with creating a dynamic and modern profile that would better reflect its leading technology and drive success in the international marketplace.
Brand strategy: We developed a new brand strategy for the business, which set the narrative that PWR set the standard for automated packaging solutions. We coupled this narrative of solution superiority with a proposition of strong customer care values. The ultimate positioning was one of being a caring, friendly business who make superior solutions.
Brand visual identity: We developed a fresh visual identity for PWR, which supported the desired perceptions of leading robotics and customer care.
Brand messaging: This positioning was then also captured in a messaging guide setting out how PWR should start their conversation with customers.
Impact: We developed a brand which supports the desired vision to be the first-choice supplier of high speed robotic packaging solutions in the global food industry.
Graphic design
Our graphic design services offer a spectrum of creative solutions to bring your brand to life and captivate your audience. From timeless logos to captivating marketing collateral, we blend creativity with strategic insight to deliver impactful designs that resonate with your target audience.
Whether you're launching a new brand or refreshing your visual identity, our graphic design services are tailored to meet your unique needs and elevate your brand to new heights of success.
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Your logo is the cornerstone of your brand identity. Our team of skilled designers creates memorable logos that encapsulate your brand’s essence and leave a lasting impression.
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Consistency is key to building a strong brand identity. We develop comprehensive branding guidelines that ensure cohesive visuals across all brand touchpoints, from business cards to social media profiles.
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Tangible marketing materials still hold power in a digital world. Whether it’s brochures, flyers, or packaging, our print designs combine aesthetics with functionality to enhance brand visibility and engagement.
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In today’s digital age, your online presence is paramount. We specialize in crafting visually stunning digital assets, including website designs, social media graphics, and email templates, to captivate and convert your online audience.
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Visual storytelling adds depth and personality to your brand. Our illustrators and infographic designers create engaging visuals that convey complex information with clarity and creativity, enhancing audience engagement and retention.
Motion design
Our motion design services offer a dynamic approach to visual storytelling, combining creativity with technical expertise to bring your brand to life in captivating ways. From eye-catching animations to immersive video content, we harness the power of motion to engage your audience and leave a lasting impression.
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Simplify complex concepts and captivate your audience with animated explainer videos. Our team specializes in creating engaging narratives and visually appealing animations that communicate your message effectively and drive engagement.
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Elevate your marketing campaigns with dynamic motion graphics that stand out in a crowded digital landscape. Whether it’s animated social media posts, promotional videos, or interactive presentations, we craft visually stunning content that captures attention and drives action.
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Give your brand a personality with animated characters that resonate with your audience. From mascot animations to character-driven storytelling, our animators breathe life into your brand, fostering emotional connections and brand loyalty.
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Transform your static logo into a dynamic asset that grabs attention and reinforces brand recognition. Our logo animation services add movement and personality to your logo, creating memorable brand experiences across digital platforms.
Brand health check
Our brand health check is a comprehensive assessment of your brand.
Sign up for a 30 minute brand health check conversation today.
You will gain actionable insights and recommendations to strengthen your brand's position, enhance its resilience, and drive sustainable growth in an ever-evolving marketplace.
Our people
Andrew Wolffe
Creative Director; brand design consultancy team lead.
Connect with Andrew
on LinkedIn here.
Our partners
We work with a broad range of like-minded creatives, deep thinkers, and people from different walks of life. We work collaboratively to push boundaries and support our creative vision.