Renewable industry
powered by expert advice
Genoa Black are consistently appointed by public enterprise bodies, agencies, and business clients for our experience in delivering robust advice and strategies for companies operating within the renewable energy industry.
Unlock the power of a fresh perspective.
Our free sounding board service provides you with direction on what the next steps should be for your business.
Sign up for a 30 minute sounding board call today. We will also be at All Energy 2024 if you would prefer a face to face conversation.
Our team of experienced consultants will offer you a fresh lens through which to view your business and its priorities.
Successful relationships
We empower businesses with strategic guidance, performance marketing strategies, and brand elevation.
We’re proud to have worked with a fantastic client profile across renewable energy services and sectors, and supply chain.
Case study
Positioning a renewable energy business for success.
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Client: Natural Power are champions of renewable energy, with a genuine passion for protecting our planet. They have been trusted consultants for all scales of renewable energy generation project for over 30 years.
Challenge: In response to the global nuances of the energy sector their service provision is different in different regions, with it being tailored to local needs and gaps in the competition.
Having one global brand was causing confusion on the capabilities of the business within each of its active markets.
Our work: Our work transitioned them to having regional sub brands united by a shared purpose but tailored to local propositions.
Case study
Intelligence for Scotland’s renewable energy trade body
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Client: Scottish Renewables, the trade body for Scotland's renewable energy industry.
Challenge: Validate what a meaningful offering to member businesses might be. Which services do our members value most? Where can we improve them and how they compare in terms of quality of service and value for money against other trade organisations? And ‘What are the key areas of policy members want us to influence? Are just some of the questions they needed us to help answer.
Our work: Having clearly defined the insights required by Scottish Renewables, our strategists developed a detailed survey that was sent to existing members. We also undertook a series of 1-1 interviews with existing and ex-members. And finally we provided a clear and concise research report full of relevant insights illuminated by our in depth analysis of the data gathered.
Our report has provided Scottish Renewables with a clear direction for future development in membership growth strategy, attracting more members and increasing retention of existing members. We highlighted ways to increase membership revenue overall. And we identified key areas of policy members want them to influence.
Case study
Delivering international sales development for wind energy businesses.
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Client: Scottish Development International, in conjunction with Scottish Enterprise.
Challenge: Support a range of companies in the wind energy sector succeed in selling internationally.
Our work: Genoa Black was appointed to help companies diversify into new global markets and consider new geographical opportunities, whilst considering the challenges of entering regions with diverse and complex selling cultures.
Overall scores of the programme were 9.22/10 for programme organisation and 9.15/10 for programme content and facilitation.