Quick fire questions with: Janill Jardiel
What is your role and how long have you worked with Genoa Black?
My journey with Genoa Black started back in November 2023 as an intern. I officially became part of the team at the start of this year as a Motion Graphic Designer.
What about motion design ignited your interest for you progress a career in the area?
When I was studying graphic design, I've worked to produce visuals that were mostly static. Once I was introduced to motion design, I quickly saw the value of learning it as a skill and the potential to apply it across several projects. What inspired me to pursue it the most, was the fact that I could see my work through a new perspective, bringing it to life through motion.
What are you most looking forward to in your role for the next year?
I look forward to being introduced to new clients and contributing to the projects they bring, helping them reach their goals for the year. I see it as an opportunity to continue expanding my industry knowledge and refining my skillset as a designer.
What is your favourite kind of project to work on?
My favourite projects are where we can help a client define an area of their business which they haven't fully explored or don’t have much clarity yet, in terms of design. Whether it be establishing a motion graphic language or refining a brand identity. I find it rewarding when a client sees the journey we take them on and to see our work in action.
What brightens your day outside of work?
Outside of work, I tend to keep active whether it's weight training or going for a run. I like to visit family and friends when I have the chance to. I enjoy gaming in my spare time.
Dynamic, interactive, and visually stunning content is key for digital communication today. What are some motion trends you are most excited about and why?
I’ve noticed that through motion, brand videos have become a popular way of presenting brand projects to audiences. I believe this will continue to grow in popularity amongst creatives because of how engaging they can be. Not only is it engaging but it’s an effective method to communicate the core elements of the project in a short motion montage.
Another trend I have seen across motion design are explorative simulations of abstract elements with gentle movement. This leans more towards 3D animation, it fascinates me because they can influence the way you feel. Even though the visuals have no significant meaning behind them, they are quite satisfying to look at.
Another trend that is on everyone’s radar is of course, generated AI footage. We have seen the capabilities of generative AI tools in producing still imagery. Now there are tools being developed which can generate short form live footage. I’m aware there’s been much debate surrounding generative AI tools amongst creatives, I find it interesting to speculate how motion designers can explore this technology in the future and the type of work that comes from it.