We are the destination for business growth.
This is the place businesses go to achieve their full potential. Leaders know here they can access all the expertise they need to fuel their success.
Latest news:
> Genoa Black secures spot on Glasgow City Council’s Glasgow Business Growth Framework
> Genoa Black secures International Growth Selling programme contract for 7th year
> Ciara Ryan joins Genoa Black's marketing services team as Account Director
> Stephanie Stubbs joins Genoa Black’s management consultancy team as Strategy Director
Partner for growth.
We are a multi-disciplined business growth consultancy.
Our service mix can support the whole lifecycle of growing your business.
Helping you grow, it’s in our name;
genoa
[jeh - no - wuh] noun
a sail that helps propel you forward
Made up of a variety of specialists our multi-disciplined team and partner pool offer all the types of expertise you need to drive your business forward.
What are we known for?
We have years of experience delivering business strategy, brand development and marketing.
> Brand design consultancy
From discovering your brand essence to delivering branded assets, our team have all aspects of your brand journey covered. Bring your brand to life with Genoa Black.
> Business strategy consultancy
Our business strategy consultants have all aspects of your planning covered. From defining direction to designing organisations fit for their future, our experts help plan for success.
> Marketing services
From managing your online presence to amplifying your voice through PR, our marketing services have you covered. We will elevate your business and achieve your acquisition objectives.
Our full service mix
The Genoa Black Growth Circuit.
Our specialisms of business strategy, brand design and marketing, in combination with our curated partner pool, means we can support you every step of our Growth Circuit.
We invite ambitious business leaders who desire growth to step into the Genoa Black Growth Circuit - our curated pathway of services that empowers any business to conquer their vision.
-
The circuit starts with diagnosing the health of your business and market, an immersive exercise that illuminates the conditions your business faces, that will shape how you can achieve your vision.
You need to understand today, before you can plan tomorrow.
Key services:
Our researchers can carry out a number of business intelligence exercises that audit your business and curate a detailed assessment of your market. They will give you a full business health check.
-
Moving round the circuit, we move onto transforming your aspirations into a tangible, realistic route to achieving them – a business plan.
Key services:
Our strategy consultants can deliver business plan development covering a range of growth contexts including but not limited to survival, commercialisation, diversification, internationalisation, market penetration and exit. Our core output at this stage is a 1-3-5 year business plan.
-
Once we have a plan defined, we work to ensure that the pillars of your business - product, people, promotion, and process - are primed to support the first steps of your business plan and then the scaling beyond.
Key services:
Aligned to your business plan, our team and partner pool will develop strategies for your product, people, promotion and process. Including but not limited to covering strategy development for the following areas:
People:
> Talent development
> Culture
> Governance
> Human resource management
> RecruitmentPromotion:
> Brand
> Sales
> MarketingProduct:
> Pricing
> Customer value proposition
> Customer journeyProcess
> Digital transformationWe will make your business fit for its business plan.
-
The final phase is to deliver your business.
Our team offer the following flagship retained services that will help you run your business.
We offer the following services in house:
> Outsourced marketing department
> Outsourced creative studio
> Ongoing board advisory and strategy leadership.
Additional outsourced services available via our partner network.
Curated experts
We can offer all the experts you need to grow your business from one point. From strategy to execution, we bring together the expertise and resources you need to fuel your success.
With us as your strategic partner, you'll experience a seamless integration of all the expertise you require, eliminating the hassle and risks of assembling and managing multiple suppliers.
Say goodbye to the complexities of managing multiple suppliers and embrace a streamlined, all-in-one business growth partnership.
Not sure what your leadership team should tackle next?
Unlock the power of a fresh perspective. Our free sounding board service provides you with direction on what the next steps should be for your business.
Sign up for a 30 minute sounding board conversation today.
Our team of experienced consultants will offer you a fresh lens through which to view your business and its priorities.
At the core of our DNA lies an unwavering commitment to making a profound and lasting impact on every business we partner with.
Big investment
Expect us to be hungry to see your success and live and breathe your challenges, every day, as your partner. Welcome to a world where your business becomes our mission, and together, we invest in driving your growth.
Our work
800+ projects delivered since 2013
800+ projects delivered since 2013
2024 project snapshot
Our work this year has ranged from delivering outdoor advertising for the famous Duck & Waffle chain to planning how to turn a recruitment firm into a multi million pound business.
Explore this selection of our work in 2024 that showcases how our multi-disciplined team and partners can support on nearly every aspect of growing your business.
-
January 2024
Industry: Professional servicesA business plan for a recruitment firm, focused on increasing their revenue from £2 million to £10-13 million, in order to support desired equity holder exit.
-
January 2024
Industry: HospitalityDevelopment of the logo and brand language for a high end restaurant in Los Angeles, followed by activation across a variety of packaging assets.
-
January 2024
Industry: HospitalityThe design and activation of outdoor advertising for famous UK restaurant chain Duck & Waffle.
-
February 2024
Industry: EngineeringA corporate governance plan for a multi-national manufacturer of automated packaging solutions.
-
February 2024
Industry: Professional servicesA brand strategy for an architecture practice, inclusive of defining a positioning for the business and the visuals and messages that would communicate it.
-
February 2024
Industry: Life sciencesThe development of a marketing strategy for a developer of digital clinical pathways, who is looking transform how NHS operates.
-
March 2024
Industry: Third sectorA feasibility study into potential revenue streams for a charity.
Case studies
Check out this selection of full case studies, selected to show you the diverse spectrum of clients and challenges we have engaged with.
-
![]()
Delivering the growth of a multi-national robotics company
PWR x Genoa Black
Industry: EngineeringService mix offered:
Diagnose:
> Business health checkDefine:
> Business plan - internationalisationDesign:
> Brand strategy
> People strategy
> Governance planDeliver:
> Outsourced marketing team
> Outsourced creative studio -
![Designing a brand strategy to support diversification from brewing to spirits]()
Designing a brand strategy to support diversification from brewing to spirits
Eden Mill x Genoa Black
Industry: DrinksService mix offered:
Design:
> Brand strategy -
![]()
Delivering internal change for a major drinks company on a global scale
Edrington x Genoa Black
Industry: DrinksService mix offered:
Deliver:
> Change management strategy -
![]()
Delivering the growth of Scotland’s civil engineering contractor of choice
Mackenzie Construction x Genoa Black
Industry: Construction
Service mix offered:
Define:
> Business plan - market penetrationDesign:
> Brand strategy
> People strategyDeliver:
> Outsourced marketing team
> Outsourced creative team -
![]()
Defining how an engineering firm can enter the Middle East
Brimmond x Genoa Black
Industry: EngineeringService mix offered:
Define:
> Market opportunity assessment
> Business plan – market entry -
![]()
Defining a plan for returning a tourism and leisure business to profit
Anonymised leisure business x Genoa Black
Industry: Tourism and Leisure
Service mix offered:Diagnose:
> Business health checkDefine:
> Business plan - survival -
![]()
Defining an exit strategy for road repair firm
Anonymised engineering business x Genoa Black
Industry: EngineeringService mix offered:
Define:
> Business plan - exit -
![]()
Delivering global product roll out for multi-national engineering firm
Danfoss x Genoa Black
Industry: Engineering
Service mix offered:Deliver:
> Outsourced marketing team
> Outsourced creative studio -
![]()
Designing the brand for a new independent hotel group
Highland Coast Hotels x Genoa Black
Industry: HospitalityService mix offered:
Design:
> Brand Strategy
Deliver:
> Brand design and activation
Our credentials
Our latest thinking
-
Hot Take: Communication, authenticity, education and empathy are key to fostering great client relationships.
Managing Partner, Gaynor Duthie, gives some thought to what truly does build the best client relationships.
-
Hot Take: One employee engagement strategy no longer fits all employees.
Strategy Consultant, Tom Barton, examines how most companies did a solid job of addressing their employees’ needs of safety, stability, and security during the COVID-19 crisis. However, in doing so they provided a catalyst for employees’ needs to permanently evolve.
-
Hot Take: Your Brand: is it vital to success?
Creative Director, Andrew Wolffe, explores why continual investment in your brand is a foundation for growth.
Our leadership team
Thank you for taking the time to get to know us. If you think we can help you, please fill in this form to get in touch for a no commitment, confidential consultation about your business challenges.