Edrington x Genoa Black

Delivering internal change for a major
drinks company on a global scale

Industry: Drinks

The Edrington Group Limited is a privately owned international spirits company based in Glasgow, Scotland. They have a portfolio of the world's best-loved Scotch whiskies and spirits, including The Macallan, Highland Park, Famous Grouse, Brugal and more.

Challenge

Drive global employee engagement and compliance with a new global SAP project across the UK, Asia, Dominican Republic, Europe and US.

Our work

In an active role, over a two-year period, we worked as part of an integrated internal project team designing, developing and delivering a stakeholder engagement strategy. It was delivered across all global regions and at all levels of the business, using workshops, meetings, print and online communications, intranet, internal visibility campaigns, feedback surveys and 1:1’s.

Service mix offered

  • We supported the delivery of a global change management strategy.

    > Change management strategy development
    > Support of the delivery of change management strategy over two year period

Enrique Mendez, Programme Manager, Edrington

“Working as part of our project team, Genoa Black has helped Edrington develop and deliver an internal change management and communication strategy across the company globally.”

More case studies