PWR x Genoa Black

Delivering the growth of a
multi-national robotics company.

Industry: Engineering

PWR are a market leader in automated robotic food packaging.

Challenge

PWR required a multi disciplined strategic partner to support the business in a number of key business functions.

Our work

The initial project was the design of a brand strategy to support their vision of being the first-choice supplier of automated robotic food packaging solutions globally. After a comprehensive research exercise our branding team focused their positioning on superior technology and close partnership work and brought it to life through a new visual identity and messaging suite.

Our marketing agency and creative studio followed on from this work by taking on the implementation of their marketing delivery and brand activation on an ongoing basis, as their retained marketing team and design studio.

PWR most recently approached our business strategy team with a brief for defining a plan for ambitious company growth across the next five years. PWR is determined to seize new opportunities and expand their footprint beyond Central Europe, venturing into the markets of North America, South America, and Asia, doubling their turnover by the fiscal year 2027/2028. To help make this vision a reality, they have engaged our business strategy team to create a business plan inclusive of well-defined stepping stones that outline the path to achieving their impressive growth objectives.

Service mix offered

  • We conducted a business health check involving:

    > Market research
    > Competitor research
    > Employee research
    > Internal audits

  • We developed:
    > A business plan focused firstly on building sustainability within core business functions, and secondly on entering new international markets to grow revenue.

  • We have delivered the following areas of business strategy for PWR:

    > Brand strategy
    > Marketing strategy
    > People strategy
    > Governance plan

  • We have supported the ongoing running of the business through providing:

    > Outsourced marketing team
    > Outsourced creative studio
    > Board advisory

Studio showcase

Our service mix with PWR has involved extensive work by our creative studio, who have reimagined their visual identity and have been an outsourced partner for ongoing brand activation.

Peter Mellon, Managing Director, PWR

“Genoa Black work to date has been impressive and always exceeds expectations. We are looking forward to continuing the journey with them as we implement the five-year growth plan that the Genoa Black team carefully crafted for our business.”

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