Mackenzie Construction x Genoa Black

Delivering growth for Scotland’s
civil engineering contractor of choice

Industry: Construction

Mackenzie Construction is a leading Scottish civil engineering contractor with operations across Scotland and England.

Challenge

Mackenzie Construction have required a multi disciplined strategic partner to support the business in a number of key business functions.

Our work

Genoa Black was engaged by Mackenzie Construction in 2017 to design a brand and marketing strategy to support their vision to be a contractor of choice. Our marketing agency and creative studio followed on from this work by being appointed to lead the implementation of their marketing delivery and brand activation on an ongoing basis, as their retained marketing team and design studio.

Since the initial engagement Genoa Black has now also supported on defining their wider business plan, most recently with their 2023-2028 Business Plan which aims to increase turnover 33% to £80m and develop excellence in people, sustainability and community engagement.

Mackenzie Construction has seen rapid growth driven by their management and leadership team from an initial turnover of £28m to £60m and Genoa Black's work continues to support this.

Service mix offered

  • Ongoing business intelligence involving:

    > Market research
    > Competitor research
    > Employee research
    > Internal audits

  • We developed:

    > A business plan focused on market penetration and developing excellence across people, sustainability and community engagement.

  • We have delivered the following areas of business strategy for Mackenzie Construction:

    > Brand strategy
    > Marketing strategy
    > People strategy

  • We have supported the ongoing running of the business through providing:

    > Outsourced marketing team
    > Outsourced creative studio
    > Board advisory

Studio showcase

Our service mix with Mackenzie Construction has involved extensive work by our creative studio, who have reimagined their visual identity and have been an outsourced partner for ongoing brand activation.

Andy Dalrymple, Managing Director, Mackenzie Construction

“Genoa Black has worked in close partnership with our management, operations and business development teams for over five years and has helped us successfully build our profile with a range of customers and stakeholders helping to drive our company growth.”

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